High overhead costs both in opening and running the business add to the reasons for the overall challenges to the fitness industry as a whole: having to cover all the upfront costs leads to even more emphasis on year-long memberships and long term training packages. (see above)
Can use Trainer+ to provide a personalized fitness plan to all members
As an introduction to the gym and personal training, creating more natural points for reassessment and selling training
As a supplement to group classes or training, giving personalized plans in addition to the group activities for off days
As an addition to personal training or a way to offer new lower involvement training services with flexible packages and pricing
Can be sold and implemented in the assessment and trial process
Offer multiple options based on goals and timeline for different levels and services to fit all potential customers budgets
Can give the first program and a session to teach it as a trial and value add to the assessment (secondary or tertiary sales points)
