With gyms reopening the question has come up as to how safe gyms are. When looking at the health and safety measures in place for gyms, it can easily be argued that they are a lot more safe than grocery and retail stores at this time.
Over the past year, we have talked to dozens of personal trainers about how they run their businesses and attract new clients. Given our background in tech and experience with digital marketing, we always end up checking out their websites (if they have one) and corresponding social channels to see how they are using the different tools to accomplish their goals. What we have seen has not only led us to create content (like this blog) to help support them passively, but also inspired us to make a 30 minute consult with us a part of being a Trainer+ certified trainer.
This experience has shown us that despite best attempts, most trainers do not do a very good job of setting up their own websites, nor do a lot of website makers hired to do the job. We see the same common mistakes in most of the websites we look at, which we have outlined in this post.
Making your own hours, doing tasks your way, making key decisions and ultimately being your own boss are all aspects of the entrepreneur lifestyle I think most people fantasize about. While these aspects are glorified, there is also the reality of risk and sacrifice that comes with removing the safety net of a job.
In doing some research recently for another blog post, I was struck at how, in many ways, fitness has evolved on a cultural level over the ages in an eerily similar fashion to how the fitness life cycle happens for the average modern North American. As any fitness professional will tell you, especially those that do lots of assessments, there are some predictable factors that influence an individual’s ability to build and maintain their fitness level as they age. As man has evolved, there have been similar macro-factors affecting society’s ability to include and prioritize fitness as a part of the culture.
