The fitness assessment is a tough art. Most times, you have an hour to build rapport and history, measure, plan and sell to your potential client, who may or may not know what to expect from the process. Hopefully, if you have time, you also try to educate the assessee so they have a better understanding of the measurements, plan and ultimately, value of your services. Even if you don’t sell them the first time, if you leave them with some knowledge that proves true as they start out on their own you have built trust for them to come back when they realize they need your help.
Making your own hours, doing tasks your way, making key decisions and ultimately being your own boss are all aspects of the entrepreneur lifestyle I think most people fantasize about. While these aspects are glorified, there is also the reality of risk and sacrifice that comes with removing the safety net of a job.
So, apparently I suck with social media and blogging. I’d like to be able to tell you there is a great reason for being out of touch. That I was too swamped coding the app or chasing the people and funding we need for success to write blog posts or share memes via Twitter and Facebook. The reality is that I was embarrassed that we did not have any positive updates to share with you about our progress on the app, a weak excuse at best. Of course, I compounded my own problem by frequently talking about how close we were to getting it out in the past and not managing your (and my own) expectations correctly.