Fitness, Healthcare
Nick Corneil
Safety during Covid: Gyms Versus Grocery Stores

With gyms reopening the question has come up as to how safe gyms are. When looking at the health and safety measures in place for gyms, it can easily be argued that they are a lot more safe than grocery and retail stores at this time.

Safety during Covid: Gyms Versus Grocery Stores
Nick Corneil
5 Common Mistakes Trainers Make in Their ...

Over the past year, we have talked to dozens of personal trainers about how they run their businesses and attract new clients. Given our background in tech and experience with digital marketing, we always end up checking out their websites (if they have one) and corresponding social channels to see how they are using the different tools to accomplish their goals. What we have seen has not only led us to create content (like this blog) to help support them passively, but also inspired us to make a 30 minute consult with us a part of being a Trainer+ certified trainer.

This experience has shown us that despite best attempts, most trainers do not do a very good job of setting up their own websites, nor do a lot of website makers hired to do the job. We see the same common mistakes in most of the websites we look at, which we have outlined in this post.

5 Common Mistakes Trainers Make in Their Websites (and How to Fix Them)

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What you need to teach your clients before, during and after assessments

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What you need to teach your clients before, during and after assessments

The fitness assessment is a tough art. Most times, you have an hour to build rapport and history, measure, plan and sell to your potential client, who may or may not know what to expect from the process. Hopefully, if you have time, you also try to educate the assessee so they have a better understanding of the measurements, plan and ultimately, value of your services. Even if you don’t sell them the first time, if you leave them with some knowledge that proves true as they start out on their own you have built trust for them to come back when they realize they need your help.

Surprising Moments of Joy

Surprising Moments of Joy

Making your own hours, doing tasks your way, making key decisions and ultimately being your own boss are all aspects of the entrepreneur lifestyle I think most people fantasize about. While these aspects are glorified, there is also the reality of risk and sacrifice that comes with removing the safety net of a job.

Confessions of a Terrible Blogger

So, apparently I suck with social media and blogging. I’d like to be able to tell you there is a great reason for being out of touch. That I was too swamped coding the app or chasing the people and funding we need for success to write blog posts or share memes via Twitter and Facebook. The reality is that I was embarrassed that we did not have any positive updates to share with you about our progress on the app, a weak excuse at best. Of course, I compounded my own problem by frequently talking about how close we were to getting it out in the past and not managing your (and my own) expectations correctly.

The new era of fitness awaits

 
 
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