With gyms reopening the question has come up as to how safe gyms are. When looking at the health and safety measures in place for gyms, it can easily be argued that they are a lot more safe than grocery and retail stores at this time.
Over the past year, we have talked to dozens of personal trainers about how they run their businesses and attract new clients. Given our background in tech and experience with digital marketing, we always end up checking out their websites (if they have one) and corresponding social channels to see how they are using the different tools to accomplish their goals. What we have seen has not only led us to create content (like this blog) to help support them passively, but also inspired us to make a 30 minute consult with us a part of being a Trainer+ certified trainer.
This experience has shown us that despite best attempts, most trainers do not do a very good job of setting up their own websites, nor do a lot of website makers hired to do the job. We see the same common mistakes in most of the websites we look at, which we have outlined in this post.
Welcome back to our 4-part series about how fitness professionals can save time and make more money by taking a long term approach to managing and executing your business. In the first part of the series we talked about the language of your relationship with your clients: their fitness programs. In this part we will focus on the mechanism that sets out the expectations and measures progress of that relationship: the assessment.
