With gyms reopening the question has come up as to how safe gyms are. When looking at the health and safety measures in place for gyms, it can easily be argued that they are a lot more safe than grocery and retail stores at this time.
Over the past year, we have talked to dozens of personal trainers about how they run their businesses and attract new clients. Given our background in tech and experience with digital marketing, we always end up checking out their websites (if they have one) and corresponding social channels to see how they are using the different tools to accomplish their goals. What we have seen has not only led us to create content (like this blog) to help support them passively, but also inspired us to make a 30 minute consult with us a part of being a Trainer+ certified trainer.
This experience has shown us that despite best attempts, most trainers do not do a very good job of setting up their own websites, nor do a lot of website makers hired to do the job. We see the same common mistakes in most of the websites we look at, which we have outlined in this post.
The summer is here, which is usually a means for excitement, however it’s also the toughest time of the year for the fitness industry. It was always difficult for me as a trainer and manager to hit even modest goals in these lean months. But difficult times were also a good time to experiment to try to mitigate these realities; from varying training packages, to group programs and different marketing initiatives, with varying degrees of success.
Workout? Write fitness programs? Work toward your latest CEC? Or is it more like: Nap? Shop? Facebook? There are many ways to spend the downtime in between clients, and depending on how you manage your business as a trainer overall, there may be more of it than you would like. Similarly to how you encourage your clients to take a long term perspective instead of a short sighted approach with their fitness goals; our aim at Trainer+ is to encourage you to adopt new solutions that allow you to take a more effective and long term approach on how you manage your business.
Welcome back to our 4-part series about how fitness professionals can save time and make more money by taking a long term approach to managing and executing your business. In the first part of the series we talked about the language of your relationship with your clients: their fitness programs. In this part we will focus on the mechanism that sets out the expectations and measures progress of that relationship: the assessment.
Trainers are always too busy for their own good. In fact, even given a tool to help trainers save time, I have found that most of our first users are too busy to adopt a tool to get less busy. At least, that seems to be how they feel given the realities of being a personal trainer: selling time in one hour blocks and not getting paid for all of the unbilled time managing your business before, after and in between clients. But the reality is that it is this unpaid time that crowds the schedule with trainers balancing the common activities to manage your business, with maintaining your own fitness and ongoing education.
