The Trainer Plus Innovation Workshop helps gym owners/operators develop new viable online services that help drive new revenues from their existing customers and reach out to new markets.
The workshop is hosted by the founder/CEO of Trainer Plus, Nick Corneil. He takes what he has learned from a lifetime in the fitness industry and from working with dozens of gyms and hundreds of trainers with Trainer Plus. Over the years, he has seen what has and hasn’t worked for fitness business with online services, and implementing software in gyms. This workshop summarizes these lessons and principles from the world of technology into a framework that can be applied as gyms are forced to evolve today.
You can hear more about the workshop and what inspired it in the video below.
The pandemic has had a large impact on fitness businesses:
Revenues are down, what are you doing to create new ones?
Did you launch new online services, but they didn’t have the impact you were hoping for?
Your members are frozen or have cancelled, what are you doing to get them back?
You have lots of ideas, but do you know how to launch them successfully?
The business model for gyms has changed forever, what are you doing to evolve?
If you have these questions for your fitness business, the Trainer Plus Innovation Workshop is for you.
Workshop Goals
Gain a working knowledge of your market and offerings, and identify opportunities
Install a ‘Lean Startup’ mentality to take a data driven and iterative approach to the development of new services.
Launch a new set of viable online services effectively
Optimize new services to find correct price points and packages for the existing member base
Develop systems and train staff to effectively sell new services and keep people working
Make a plan to expand the service offering to new markets outside of the existing member base
Workshop Plan
Evaluating Your Market
Analyze your current service offering and prices
Analyze your customers and needs
Survey current members and clients
Formulate your perfect customer flow (from initial contact through follow up stages)
Outline basic launch plan steps
Installing ‘Lean Startup’ Method
Evaluate survey data
Formulate the first version of new services
Identify needs for sales and marketing materials
Identify groups for the launch plan
Develop tools for sales and customer follow up
Finalize launch plan and start working with managers
Testing New Service Offerings
Develop initial sales, training and marketing materials for new services
Train managers to prepare front line staff for new services (sales and delivery)
Finalize data collection and measurement for evaluation
Launch new services to test group
Launching Successfully
Evaluate initial launch data and iterate on the service offering
Identify new market opportunities beyond current members and network
Finalize sales, training and marketing materials for new services
Finalize customer sales and follow up the flow
Finalize rollout plan for different stages
Launch new services to network
Want more information about reasons why you should attend or frequently asked questions? Click the links to read more.
If you want to see some of our free video content about some of the topics we will cover, check out the Innovating Your Fitness Business series from our YouTube channel:
Workshop Costs
There will be one fee per organization and the entire management team can attend the workshop and work together on the solutions (encouraged). If you are not a Trainer Plus customer, you can use the fees you pay towards the workshop as a credit towards enterprise licensing costs in the future.
Basic Workshop: $300* + HST
All 4 weeks of live group webinars and recordings if you miss them
The 4 part workbook
Access to templates for surveys, marketing, training and sales materials
Workshop + Consulting: $900** + HST
All of the above
4 hours of one on one consulting with a Trainer Plus expert to develop your specific needs
*If you are facing difficulties with current costs, talk to us about other arrangements
**Additional consulting hours can be added for $150/hour if needed
Current Trainer Plus Enterprise customers get free access to the workshop.
